About Fitness Time

Fitness Time is a full-service health and fitness provider. All Fitness Time centers are equipped with technologically advanced equipment handpicked from around the world. They have invested heavily in providing the members with the highest standards in sports, recreation and fitness. In addition to highly qualified and professionally certified staff that provide the gym members with an exceptional experience.

The Challenge

Post Covid-19, Fitness Time was trying to enhance the customer service experience and to increase the targeted number of members across all divisions of the club.

The goal was to streamline the process and improve on the comeback experience for existing and new members.

The Result

In collaboration with Fitness Time the team at WG prepared and developed educational and awareness campaigns.

We focused on communicating, in collaboration with Saudi Ministry of Sport through a program called "Fit Link", various messages including but not limited to the importance of working out .

Some 2d how-to videos were created to simplify the club experience through online services, and some social media engagement posts to strengthen the relationship between the clubs and the members.

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The agency for
Shaping Brands

Riyadh Al Masief District
King Abdulaziz Road
2nd floor, office 14

+966 503378607
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Jeddah Al Raweis District
Madinah Road
5th floor, office 50

+966 503378607
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Dubai Dubai Commercity
Business Cluster
Building 2

+971 525270780
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Beirut Dekweneh,
Haddad Center
1st floor

+961 71949446
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The W Holding Companies are: Walnut Global, Whiteboard, and The W Company.